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Under Armour vs Nike: A comparison

Fitness has been a highly competitive industry in recent times, and companies have been forced to bring in innovations to stay ahead of the curve. The two major players in this field are under armor and Nike, specializing in sportswear for athletes and consumers alike.

Nike is one of the oldest and top sports brands around, with its beginnings in the 1960s.

Nike's main rival is under Armour. Kevin Plank created a former University of Maryland football player who wanted to create an outfit that keeps athletes cool and dry while preventing chafing and skin irritations as other brands did at the time. Both companies have been on a steady trajectory in revenue, but under Armour, is growing faster and threatening to overtake the industry leader.

This article will look into how their products compare and decide which one offers more value for money. We'll also review some of the areas where they overlap so you can make an informed decision.

Also Read: Cross training shoes vs running shoes

Here are some of the areas where they differ:


under Armour is more affordable than Nike, with most items being cheaper by about 30%. However, you’ll have to spend extra for their specialty products like football boots or basketball shoes which can be costly.

Nike has a broader range of products, including casual wear, sports gear, and lifestyle items, whereas most of Under Armor's line-up focuses on sportswear. This means that Nike may be more appropriate if you are looking for an outfit to accommodate various occasions while still playing sports.


Under Armour has an edgier image with their advertising campaigns often featuring top athletes in action. Nike also uses celebrities like David Beckham and Cristiano Ronaldo to promote its brand but tends to be more subtle. The designs of both brands are sleek and modern, although nike's generally looks more premium than under Armour which makes them more suitable for formal events.


both brands are made using high-quality materials, but Nike's products will last longer than under Armour due to their superior construction and design. This is one area where they differ the most, as many customers have complained about how poorly some of under Armour's items hold up after only a few washes.

Brand image

Nike has a more established brand image with its products being worn by sports teams worldwide and endorsed by professional athletes. This makes it an easier choice for people looking to get into sportswear since they will already have access to better gear straight from the start.

Under Armour has been working hard to establish itself as the leading sports brand in America and see some results. However, it remains a relatively unknown name outside of this area with most people still have never heard of them or their products.

Best Under Armour and Nike shoes:

NIKE Men's Tanjun Sneakers

Slip your feet into comfort. The Nike Tanjun Sneakers provide flexible and breathable textile upper to keep you cool and dry for all-day wear. Air mesh lining wicks away sweat while richly cushioned padding in the footbed helps absorb shock to help you run or walk comfortably all day long. These versatile sneakers also offer lightweight and supportive construction that is perfect for any activity, from running errands to playing sports with friends

Nike Men's Revolution 5 Wide Running Shoe

Nike Men's Revolution 5 Wide Running Shoe

Introducing the Nike Men's Revolution 5 Wide Running Shoe. This imported sneaker features a synthetic sole and a shaft that measures approximately low-top from the arch with support and breathability.  The revolutionary knit textile wraps your feet in supreme comfort for hours.  FIt up every inch of your foot. You can't go wrong with these fresh kicks!

Nike Women's Plain Training Shoes

Nike Women's Plain Training Shoes

Your new fitness routine just got stylish. Looking for the perfect workout sneaker? You've found it! These Nike shoes help you feel invincible like you can conquer anything. The comfy material makes them extra light and provides all-day support. They're made to be breathable with their lightweight mesh upper and the synthetic sole will make every step bounce freely. Features embroidery at eyelets that's built to last

Nike Women's Revolution 5

Nike Women's Revolution 5

Lose your foot fatigue with the Nike Revolution 5 Wide Running Shoe. This imported shoe is made of lightweight fabric and has plush padding to provide comfort on long runs. The foam midsole provides light cushioning that keeps you energized throughout your workout, while the outsole makes it flexible enough for quick turns or sudden stops. Perfect for women training each day, this shoe will keep up with even the most rigorous workouts.

Nike Men's Air Monarch IV Cross Trainer

Nike Men's Air Monarch IV Cross Trainer

The Nike Men's Air Monarch IV Cross Trainer is one of Nike's exclusive lifestyle men's shoes. It features a leather upper and tri-star detail, an ode to the 1978 shoe design and its place in sneaker culture. Designed for running, the moulded midsole provides excellent shock absorption during your workout.

The full-length Air-Sole unit delivers unsurpassable comfort and cushioning across all terrains, ensuring that you're supported every step of the way - no matter what path you take. Combine these attributes with breathability mesh inserts to offer ventilation where needed most. This high-quality trainer has everything you need from top tier footwear brands such as Nike.

Under Armour Men's Charged Assert 8 Running Shoe

Under Armour Men's Charged Assert 8 Running Shoe

The Under Armour Men's Charged Assert 8 Running Shoe is the last thing you want to find at the top of your Valentine's morning gift. Say goodbye to soreness, blisters, and stiff muscles with this lightweight mesh upper that delivers complete breathability. It is Made for runners who need balance, flexibility & cushioning on their lightest runs—the moulded EVA sockliner provides soft step-in comfort while offering stability throughout your run courtesy of durable leather overlays for an impeccable fit.

Thigh-high doublure lining adds protection against harsh weather conditions or wet surfaces, guarding against chaffing & irritation during those longer distances. Thanks to Duracap Technology reinforcements on key stress zones, you can power through more

Under Armour Women's Charged Assert 8 Running Shoe

Under Armour Women's Charged Assert 8 Running Shoe

With a lightweight mesh upper and compression moulded foam, you can head out for your morning jog or run feeling great. The relaxed tone will give more breathability, while the EVA sock liner provides soft step-in comfort. In all-black leather with three-colour digital prints, durable leather overlays on the midfoot make this a fantastic shoe that locks in your midfoot for stability and support. Enjoy cushioning from the cushioned midsole of Charged Cushioning variety, delivering even more excellent responsiveness and durability for energy return with every step you take!

Under Armour Men's Surge 2 Running Shoe

Under Armour Men's Surge 2 Running Shoe

The Under Armour Women's Charged Assert 8 may be a little (or a lot) unconventional and risque, but we can assure you it'll make your other shoes jealous. With the external heel counter for additional support and structure, enhanced cushioning around ankle collar for superior comfort, and full-length EVA sock liner to give you that extra edge of comfortability, these running shoes are out of this world. Trust us on this one..try them at least once to see what all the fuss is about!

Under Armour Unisex-Child Grade School Assert 8 Sneaker

Under Armour Unisex-Child Grade School Assert 8 Sneaker

Introducing UA's Charged Assert 8 running shoe. Designed for maximum performance, designed to go the distance, so you can push your athletic skills to their max. It would help if you had footwear that will work as hard as you do, even better than you do.

That means giving yourself every advantage—from stability and energy return to constant comfort with the excellent heel-toe transition. And of course, delivering all this innovation in our seamless design for an ultra-lightweight fit that gives unrestricted movement + natural flexibility at just 290 grams per shoe thanks to our proprietary powergrid™ tongue construction.

You've trained longer and harder than ever before; now it's time for Under Armor protection technology to take over with double drilled shoelaces for

Under Armour Unisex-Child Pre School Assert 8

Under Armour Unisex-Child Pre School Assert 8

You can't go wrong with these Under Armour shoes. They're lightweight, and they're also comfy! With the durable leather overlays and hook and loop strap, you will never lose your shoe, even if it struggles out of reach or is accidentally flung into the air. These shoes are for those quick little feet that need some protection as they make their adventures through life.

Which company has more success in the world of sports:

An educated guess would be Nike because it has been around for longer and is more widely available. However, under Armour's rapid growth rate means that this may change over the next few years, so it isn't safe to say which one will win out in the end just yet.

Who sells their products at a cheaper price point:

Under Armour tends to be more affordable than other brands, including nine to, although you will have to pay extra for their specialty items which can sometimes even cost more than the identical item from another company. For this specific reason, it may not always be worth it to go with under Armour if your main priority is finding affordable.

Most Nike's items will be cheaper by about 30% compared to most under armor products. However, they have more expensive specialty items like basketball shoes and football boots which can even cost the same as some other brands if you're not careful with your selection.

This makes them a good choice for people looking to get a good deal on their gear, although it may be easier to go with under Armour if you're more concerned about finding an affordable product.

What are some pros and cons of Armour and Nike?

Under Armour has a few benefits, like their specialty items, which are often less expensive than those available through other brands. However, this is balanced out by how expensive some of their standard products can be. They also have good customer service, which makes up for the poor quality control on many of their items since they will do everything in their power to find you a replacement.

Nike doesn't have as many unique selling points, but it is easier to find in stores which means that you won't need to go through the hassle of waiting for an item to arrive when they are on sale or running out of stock entirely. This makes them better suited if your priority is finding something quickly so you can take advantage of a great deal or if you want to be able to get your hands on the latest designs as soon as possible.

The conclusion

Nikes products are the most durable and the best choice for formal events. For this reason, Nike is a better company to choose when looking for sports gear than Under Armour which makes them more suitable for casual occasions. However, Under Armour is a better choice for buying specialty items since they tend to be less expensive.